Successful Book Marketing Starts Before Your Launch

Most new self-publishing authors don't know that successful book marketing starts before the launch. One of the biggest mistakes new authors make is waiting until their book is ready to launch before considering marketing. Successful book marketing starts before the launch but doesn’t happen overnight. It requires time, strategy, and relationship-building. The earlier you start, the better prepared you’ll be when your book finally hits the shelves.

Start with Your Ideal Reader

Before you do anything, step back and identify your ideal readers before diving into marketing tactics. Who are they? What kind of books do they love? Where do they spend their time online? Understanding your audience will help you craft a marketing plan that resonates with the right people.

Build Your Online Presence Early

You don't need a finished book to start connecting with potential readers.

1. Get started on an author's website or social media profiles early in your writing journey.

2. Share your writing progress, behind-the-scenes updates, and insights into your book's themes.

3. Start an email list to stay connected with readers and build anticipation for your book's release.

These three strategies help you attract an engaged audience long before your book is available.

Schedule Time and Grow Your Community

Success usually doesn't happen overnight. It is essential to build relationships with readers, bloggers, and fellow authors. Offer value without constantly being in sales mode by participating in discussions in online groups. Be generous with your writing tips, book recommendations, or personal stories about your book's theme. Remember you want your audience to know, like, and trust you and be eager to support your book when it launches.

Why It Matters

Marketing is about building excitement, and that doesn't happen overnight. By starting early, you create anticipation and ensure that when your book is finally ready, you already have a community of eager readers waiting to buy it.

📢 Start today! What's one small step you can take right now to connect with your future readers?

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photography by Merakist